Josh Giddey at Risk of Losing $40 Million Sponsorship

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Nov 25, 2023; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Josh Giddey (3) reacts to an officials call during the first quarter against the Philadelphia 76ers at Paycom Center. Mandatory Credit: Alonzo Adams-USA TODAY Sports

OKLAHOMA — Oklahoma City Thunder guard Josh Giddey is facing the risk of losing his $40 million sponsorship deal as the NBA looks into allegations of an inappropriate relationship with an underage girl.

Giddey has been removed from the Weet-Bix, an Australian cereal brand  social media accounts, and the company has stated that they are waiting for further details before making a decision on their sponsorship.

Other athlete ambassadors for the brand are still featured on their social media accounts.

“We are obviously aware of news surrounding Josh Giddey and are waiting for facts to be confirmed,” the spokesperson told Code Sports. We are in contact with Josh’s management team and waiting on further detail at this point.”

Giddey and Thunder head coach Mark Daigneault have both declined to comment on the matter.

“I understand the question obviously but no, there is no further comment right now,” Giddey said.

“… I get the questions guys, I completely understand you want guys want to know about it, but just for right now I don’t have anything to say,” he added.

Giddey played in the Thunder’s recent game against the Philadelphia 76ers and is expected to be available for their upcoming game against the Minnesota Timberwolves, pending the league’s investigation.

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